The Heat Index
Stories, recipes, road notes, and salsa lore from the team behind Jose Madrid Salsa. New posts from the kettle, the kitchen, and wherever the salsa is travelling this week.
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What we're putting out this week.
Fresh dispatches from the kettle, the kitchen, the road, and the office.
Jose Madrid Salsa Is at The Big E! 🌶️
The Big E is here, and Jose Madrid Salsa has officially arrived in Springfield, Massachusetts!
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Three Ohio Stops. One Secret Waiting to Surface.
We could tell you what it is, which event location it will be awarded at, or even the day when a winner is chosen, but we won't.
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Two Ohio Stops, One Flavor-Filled Weekend: Shaker Woods & Cambridge
Jose Madrid Salsa is serving up an Ohio weekend doubleheader: visit us at the Shaker Woods Festival in northeastern Ohio or stop by right at home in Cambridge. Come taste your favorites, discover a new jar, and bring bold handcrafted flavor home.
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We're Back Granville!
Join us this morning from 8:30 a.m. to noon to explore our selection of handcrafted salsas. Whether you prefer something mild, sweet, smoky, or seriously hot, we’ll help you find the perfect flavor.
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🥳 WEEKEND GIVEAWAY TIME! 🌶️🎉
We’re giving away ONE FREE 3-PACK of Jose Madrid Salsa to the first person who correctly guesses all THREE locations where you’ll find us this weekend!
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1 postMeet the Makers
The people, personalities, and passion behind Jose Madrid Salsa.
Every great product has a story, and every story begins with people. Meet the Makers takes you behind the scenes at Jose Madrid Salsa to introduce the individuals whose passion, creativity, and hard work help bring our family tradition to life. From the kitchen and the festival booth to marketing, design, and everything in between, discover the unique journeys, talents, and personalities that make Jose Madrid Salsa more than just award-winning salsa—it's a family, a community, and a shared passion for bringing people together, one jar at a time.
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12 postsWhere is Jose?
Following the salsa across America, one festival at a time.
A running travelogue of every event, festival, farmers market, and roadside tasting where Jose Madrid Salsa shows up. Real places, real people, real heat.
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2 postsFacebook Favorites
Facebook Focused!
Facebook posts and content specifically drafted to be shared on Facebook.
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Road Notes🌶️ Jose Madrid Salsa is at the Ohio State Fair — Visit Us in the Bricker Building!
Whether you've been enjoying Jose Madrid Salsa for years or you're discovering us for the very first time, we'd love to welcome you with FREE samples of our incredible flavors.
The Ohio State Fair is in full swing, and Jose Madrid Salsa is excited to be here all week until the fair comes to a close!
Road NotesTo Taste or Not to Taste, That is the Question
A little Poll on whether or not our Customers feel the Tasting Options on the Road is Necessary, Beneficial or simply a Waste of Time and Resources
Giving out free samples is often treated as an essential sales tactic. The logic seems simple: let people try the product, build interest, and increase the likelihood of a purchase.
Road NotesBIG NEWS GRANVILLE
We are here to stay until the event itself ends, so come see us!
Bring your family, bring your friends, and make us part of your Saturday tradition. We can’t wait to see familiar faces and meet new salsa lovers all season long!
Road NotesKent Heritage Festival 2026 – Beating the Heat One Step at a Time
The Kent Heritage Festival always brings out an incredible crowd, and today was no exception.
With temperatures climbing throughout the afternoon, the heat became simply too much for Michael to safely continue working.
Behind the JarMeet Jordan Lang, The Website Man
The newest member to the Jose Madrid Team, and the source of everything you interact with online.
Most people who meet me at a Jose Madrid Salsa event assume I'm "the website guy"—and they're right. But that's only part of the story.
Road NotesA Fantastic Weekend at the Lakeshore Art Festival in Muskegon!
What an incredible weekend we had at the Lakeshore Art Festival in beautiful Muskegon, Michigan!
We spent two amazing days meeting new friends, catching up with longtime Jose Madrid Salsa supporters, and sharing what we love most—award-winning salsa made to bring people together.
Road NotesMichigan International Speedway Photos
2 weeks late, yet nobody will even know, because I'm the only audience for my creations..
Please forgive us for the delay in the postings. While I'm fully aware that nobody even reads these blog posts yet, especially because nobody even visits this website since Jose Madrid Salsa still insists on using their old website rather than the brand new custom website designed especially for them for over 10 months time now! But, we will get there and this will be an important piece of precedent in the content flow that we adopt and enact on a regular basis. Stay tuned.
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