Real Ingredients Time-Honored Recipes Stronger Communities

More Than Salsa…It's a Family Tradition.

Award-winning recipes, made with love, tradition and a commitment to our family — and yours. When you purchase Jose Madrid Salsa, you're not just getting incredible flavor, you're supporting local communities and making a real difference.

Shop Our SalsasOur Story
  • A family in cowboy hats watching the sunset over a field

    Family Values

    Generations of tradition, quality and a love for great food.

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  • Gold medals and ribbons on a shelf

    Award Winning Recipes

    Crafted with the finest ingredients. Recognized for exceptional flavor.

    Our Awards
  • Many hands stacked together in a team huddle

    Community Fundraising

    Help your local community raise money for the causes that matter.

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A bowl of Jose Madrid salsa with tortilla chips at our market booth

Real Flavor.
Real Impact.

Battle Arena

Play · Earn · Win

Test your salsa knowledge, complete challenges and unlock rewards in the Jose Madrid Salsa Battle Arena.

Enter the Arena
  • Volunteers holding a Support Local Fundraisers sign

    Fundraising Channels

    Multiple ways to raise funds. Support your cause with great salsa!

    Explore Options
  • A road map with event pins and our trailer

    Where Is Jose?

    Follow Jose on the road! Find us at upcoming events, festivals and local stops.

    View Map
  • Jose Madrid Salsa t-shirts and a cap

    Merchandise

    Wear the flavor. Show your support. Official Jose Madrid Salsa gear.

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    Stay Connected

    Get the latest news, events, new products, fundraising opportunities and more.

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